The Business of YouTube

The Business of YouTube

A weekly strategic lens for senior leaders into how YouTube is reshaping the business of technology, sports, music, entertainment, and culture.

Archive

Billion-View Breakthroughs: Decoding YouTube's End-of-Year Trends for 2025

Billion-View Breakthroughs: Decoding YouTube's End-of-Year Trends for 2025

YouTube 2025: From Squid Game Fandom to 24/7 Streams; The Year in Video Culture

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Newsletter BuzzMyVideos
The First "Creator World Cup" is Coming 🎥⚽

The First "Creator World Cup" is Coming 🎥⚽

Why 44% of fans won't be watching the traditional broadcast, the death of the "second screen," and a direct insight from the Rising Ballers.

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Newsletter BuzzMyVideos
4x Brand Lift: The Math Behind YouTube Collaborations

4x Brand Lift: The Math Behind YouTube Collaborations

The "Duplicate Upload" is Dead: Why Your Next Video Needs a Partner to Double Your Reach Without Filming New Content

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Newsletter BuzzMyVideos
Why Women’s Sport is Outpacing the Algorithms, and Everyone’s Watching

Why Women’s Sport is Outpacing the Algorithms, and Everyone’s Watching

The Digital Power Shift: How Women’s Sport Became 2025’s Fastest-Growing Attention Engine

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Newsletter BuzzMyVideos
The Good Good Playbook: YouTube Strategies for Any Sports Channel

The Good Good Playbook: YouTube Strategies for Any Sports Channel

From "tentpole majors" to a high-frequency Shorts funnel, here's how they gamify content, define stakes, and build a loyal fanbase.

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Newsletter BuzzMyVideos
Nielsen Gauge: The Two Kings of TV: YouTube and the NFL

Nielsen Gauge: The Two Kings of TV: YouTube and the NFL

Football gives Broadcast a historic win over Cable, but YouTube remains the most-watched platform on the field.

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Newsletter BuzzMyVideos
Case Study: How the NFL Built its Next Pro League in London

Case Study: How the NFL Built its Next Pro League in London

Why the "Flag Football on YouTube" game was a masterclass in audience acquisition, media partnerships, and reverse-engineering a sport for the Olympics.

Newsletter BuzzMyVideos
Newsletter BuzzMyVideos
The Digital Derby: Key Lessons from Neymar Jr. and Santos FC's YouTube Strategies

The Digital Derby: Key Lessons from Neymar Jr. and Santos FC's YouTube Strategies

A Tale of Two Channels: Polished Storytelling Meets Raw Fan Service

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Newsletter BuzzMyVideos
Winning the Digital Title Race: Who's Dominating YouTube in the Premier League?

Winning the Digital Title Race: Who's Dominating YouTube in the Premier League?

Charting the All-Time Leaders in Views, Subscribers & Engagement

Newsletter BuzzMyVideos
Newsletter BuzzMyVideos
Building the Digital Ryder Cup: What Worked, and What’s Next to Improve?

Building the Digital Ryder Cup: What Worked, and What’s Next to Improve?

The strengths, the gaps, and the lessons for anyone planning a content pyramid.

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Newsletter BuzzMyVideos
Breaking Down World Athletics’ 50M View Surge

Breaking Down World Athletics’ 50M View Surge

World Athletics cracked the code to rapid growth. Here’s the playbook you can borrow.

Newsletter BuzzMyVideos
Newsletter BuzzMyVideos
YouTube’s New Playbook

YouTube’s New Playbook

How YouTube’s New Updates Will Reshape Media Business Strategy

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Newsletter BuzzMyVideos
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